For Immediate Release:
Ross Zachs, Executive Vice President
The C-Thru® Ruler Company Sells Ruler, Lettering, and Drafting Business
Bloomfield, Connecticut, June 7, 2012 – The C-Thru Ruler Company (C-Thru) today announced the Company has sold the Ruler, Lettering and Drafting portions of its business to Acme United Corporation of Fairfield, Connecticut. Terms were not disclosed. Founded in 1939 by Jennie R. Zachs, The C-Thru Ruler Company has been an innovator in the measurement and art materials industry, and expanded into the design and paper crafting field during the past decade under the Little Yellow Bicycle® and Déjà Views® brands. These brands will continue to operate under a new company, Little Yellow Bicycle, Inc., managed by the Zachs family.
"We are excited about this new opportunity for our Company," said Ted Zachs, President." After 73 years serving the measurement and art materials industry, we want to thank our customers for their business and support, and we believe they will be well-served by Acme United Corporation. We will now focus our creative efforts exclusively on our design and paper crafting business, and will continue to deliver the quality and creativity that our customers have come to expect."
In addition to the Zachs family leadership, Senior Creative Director Sharon Ann Kropp will remain with Little Yellow Bicycle Inc., and will be responsible for design and new product development. "On the paper crafting side of the business, it's business as usual," said Ross Zachs, Executive Vice President. "We expect to continue our tradition of bringing unique and innovative collections to the paper crafting industry approximately once a month, while continuously seeking new ways to innovate across all areas of the crafting spectrum."
About The C-Thru Ruler Company/Little Yellow Bicycle Inc.
Headquartered in Bloomfield, Connecticut, and founded in 1939, the C-Thru Ruler Company pioneered the manufacture of transparent rulers in the United States. During its 73-year history, the Company has earned a reputation as a leading-edge innovator and an international leader in the production of measurement and art materials. The Company remains dedicated to meticulous quality, outstanding customer service, and pricing value in its standard product lines as well as custom manufacturing orders. In the last 10 years, the Company expanded into the scrapbooking and paper crafting industry under the Déjà Views®, Little Yellow Bicycle®, and Art-C™ Artist Trading Cards and mixed media art supplies brands. For more information visit www.mylyb.com.
Art-C is a trademark and Déjà -Views and Little Yellow Bicycle are registered trademarks of Little Yellow Bicycle Inc.
Copyright © 2012 Little Yellow Bicycle Inc.